Generally, guest posts are known for increasing site traffic and improving the SEO of a website. That’s why many well-reputed websites allow guest posts.
However, this practice might raise the number of visitors to your website, but a website owner can not publish guest posts as they receive them. They need to keep various measures in his mind before accepting and publishing it. Some of the key measures are mentioned below.
Several writers would gladly script guest blogs for your site. However, you should not welcome everyone’s composition.
The first thing you need to examine is the history of the author. His track record will spell out so many realities about him. Moreover, you would be aware of whether he has a grip on the topic related to your website’s niche or not.
It is not difficult to do that. You can use Google to trace the writer’s previous record. If his record does not seem impressive, better move on without publishing his work. Try to publish the work of someone who has some reputation. This habit would add more value and trust to your blog.
There are both kinds of content marketing websites available on the internet. The first one maintains all the outgoing links, and another one removes all such hyperlinks in guest posts.
But the best approach would be to allow the writers to add outgoing links as long as they are educating your readers. Likewise, links which don’t have anything to offer to your audience must be removed.
Also, you should think beyond the competition. So even if there is a link which sends traffic to your competitor’s site but proves to be informative for readers, you should place it in the article.
Concerning the outgoing links, make sure you take the following measures as recommended by the Thesis Writing Service UK:
- Don’t add more than 1 or 2 links in the introduction. Adding too many links in the beginning might distract the reader’s attention.
- At least include 4 or 5 relevant links in a single blog. The number can be increased depending on the topic.
- Links should not be out of the context of your post.
Keep these points in mind while looking at the outgoing or external links.
Setting the content limit is very important. But the question is, what should exactly be the word limit? Well, it depends on the topics your website covers. But make sure every guest article is at least 700 words long. Because Google generally likes detailed articles.
To keep a check on the length of the text, you can use online tools like wordcount.io, wordcountjet.com, etc. These are free online tools which help you to calculate the exact number of words as well as characters.
Needless to say, you should absolutely avoid copied material on your blog. It is demeaning for the reputation of your website. Therefore, before measuring the word count, it is recommended that you should first determine whether the guest blog is copied or not.
Google can be an excellent tool for identifying plagiarism. Although, people usually spin the content, which could be hard to detect by Google.
Authors take the article from one site and literally rephrase it. To avoid such plagiarism, there are two widely used tools, that is, Copy Escape and Turnitin. Make sure you run every guest post through these tools to ensure your audience reads quality write-ups.
Most website owners don’t pay attention to copied images as compared to the focus given to copied content. Out of ignorance, they post blogs even if there are copyright issues with pictures placed in their posts.
This is falling short of professionalism. You need to understand that copyrights of images are equally important, and you simply can not afford to ignore them. When you are not sure about the originality of the image, consider running a reverse image search. It will make your life a lot easier.
6. Maintain Quality Of Guest Posts
Being the owner of the site comes up with a lot of responsibilities alongside sales and marketing. Acting as an editor is one of them. Therefore, as an in-charge of the website, you also have to look after the following things to maintain the quality of your guest posts.
Check facts and figures. Numbers keep changing with time, so it is your job to include recent stats and remove the old data.
Make sure the right sources and references are included. Sometimes the authors can mistakenly add wrong sources. You have to recheck and provide the exact source of information.
Formatting is key. Reading on a screen is very demanding. So the role of format becomes even more critical. You have to structure the text in a way that does not exhaust the reader. See the example below.
Thus, consider techniques like using bullet points, including quotations, adding charts, writing short paragraphs and so on.
Make the content more lively and engaging. No matter how much research work is included in the post, people will find it difficult to read the piece if it is not arrestive. Try to capture the reader in the first few paragraphs. If not, you have pretty much lost him.
Hemingway is a remarkable component to make your content more natural and engaging for the audience. It shortens the length of sentences plus replaces complicated terms with easier ones.
There are many more tools available online, like Online Yoast SEO, that can help you increase the readability score of text and makes the reader glued to the screen.
Irrespective of how well-written it may be, don’t be tempted to accept a guest post if it does not fit your website. It might bring you traffic for the time being, but your regular readers will be disappointed, and you could even lose them. So, it is for your long-term benefit to consider the relevant posts only.
Similarly, don’t be trapped by the reputation of the writer either. If the post does not represent your blog, simply sideline it without any second thought. This is just like hiring a digital agency. You can not just hire them by listening to them only. But you will need someone to review them.
To save authors from sending you irrelevant guest posts, you should list the topics which are acceptable to you.
10. There Should Not Be Too Much Self-Promotion In Guest Posts
As they say, there is nothing like free lunch. Not many people will be encouraged to write guest posts for you if you discard self-promotion entirely. Self-promotion motivates others to contribute to your blog. Although, you should not allow excessive self-promotion by any means. Posts with overboard promotion look quite non-professional and damage the overall standing of your blog.
The most significant benefit to allowing self-promotion is that guest authors will actively engage in comments and replies. Moreover, they will also take part in social sharing, which will help you to grow your community.
11. Look After Spelling Mistakes In Your Guest Posts
Not many things are as annoying for a reader as spelling mistakes. So you have to deal with them as professionally as possible because these small errors have the potential to drop the standard of your site.
You can use Grammarly to take care of spelling errors. Other than that, you can also use MS Word or Google Doc suggestions to cater to your spelling mistakes.
Guest posting is a brilliant SEO technique. If carried out correctly, it can bring a lot of traffic to your website, engage the audience and help your site rank in the SERPs.
However, you need to be very careful while allowing the authors to post an article on your site. Make rules and regulations to maintain the quality of articles being posted on your website.
The above points will help you analyze the quality of the article before publishing it. I wish you the best of luck with your blog.
Stella Lincoln is currently working as a Digital Marketing Manager at Crowd Writer. She often blogs at Educator House. Stella loves to travel. She travels solo to explore the beauty of nature. In her leisure time, she tries new recipes in the kitchen.