Digital menus are replacing traditional posters and signage at restaurants around the nation and are growing in popularity. They draw attention and have several advantages for your business by providing more dynamic and real-time menu board designs.
Here are some reasons a restaurant should consider making digital signage more informative.
Tips To Make Your Digital Display Menu Informative
Display The Digital Menu Board
According to surveys, 30% of the customers are affected by digital menu boards at restaurants. And there is an apparent reason behind it, as digital menu boards appear much more aesthetically appealing than paper menu cards.
You can display all the food items on your menu through a digital menu board. You can create a category and place food items in those categories alongside their prices.
This is highly convenient for customers and staff members as it reduces the hassle around the food counter.
Display Latest Orders
Restaurants keep trying new dishes to keep their customers happy. However, when a restaurant adds a new dish to the menu, the customers should be aware of it as they would only think about ordering it.
We generally see a dish on someone’s plate and would love to have that ourselves. But since we don’t know the dish, we find it hard to order it.
Displaying new dishes images on the digital menu boards would be beneficial for your restaurant and also for the customers. As customers would get to order the dish they are looking for, you would increase your restaurant’s sales.
Display Reviews & Ratings
Reputation has always been a crucial factor in the business world. No matter how good your service and products are, your efforts won’t be fruitful if customer feedback about your restaurant is not good.
So how does a restaurant showcase what their customers are saying about them? By displaying reviews and ratings of customer experiences through a digital display inside the restaurant.
Customer trust will increase in your restaurant if you display customer feedback through reviews and ratings. They would get a better idea about your restaurant through other people’s eyes similar to theirs.
Display User-generated Content Through A Social Wall
The social wall is an exciting concept that has taken the business world by storm. Every business is looking to integrate a social wall into its functionality and is reaping the significant benefits.
However, a social wall is better served with user-generated content, just like mac is best served with cheese.
User-generated content is your customers’ social media posts on various social media platforms such as Instagram, Twitter, LinkedIn, etc. When you display this user-generated content in real-time on a social wall, you create a bond between you and your customers.
User-generated content gives social proof about your restaurant to the people who visit your restaurant. This leads to word-of-mouth marketing as these visiting customers would suggest your restaurant to their friends and family, but your food, too, had to be good!
Present Engaging Content
Waiting for your food item is a given in restaurants. You can either stay at your table, in the waiting room or at the counter. But while you are waiting for your food order, you will gaze around the restaurant, and this is the moment where restaurant digital signage can catch your attention.
Placing digital displays across the restaurant with engaging content would shift customers’ attention and provide them with something informational.
For example, you can showcase the latest news about the food industry, a live match, inspirational quotes, comedy videos, etc. This would buy the chefs time to prepare the food as customers don’t like to wait too long.
Represent Brand Consistency
It’s normal to make mistakes, and staff members sometimes overlook a modification to a static menu board. Digital menu boards guarantee consistency between all restaurant locations and are all up to date.
This is an important consideration, especially for restaurants that are part of a franchise with sites all over the country. Brand loyalty is increased because repeat customers receive the same level of service wherever they choose to eat.
Display Healthcare Regulations
Health care laws governing the food service sector are constantly evolving and have gradually risen in prominence. For example, chain restaurants must put calorie information next to each menu item.
Unless you have updateable digital menu boards as needed, achieving this becomes quite challenging. Maintaining compliance with federal and state legislation is essential to ensure that all visitors are fully informed. This is convenient for chains of restaurants thanks to digital menus.
Digital displays are everywhere nowadays, and restaurants are no exception. If you were thinking about how to present digital screens, this blog would have indeed helped you finalize the content. The options mentioned in this blog are some of the best and would give your business the desired results.