Instagram Social Commerce – Importance And Why Must E-commerce Brands Care?

With the growing popularity of e-commerce, the competition in the e-commerce industry is also becoming fierce. Brands are working tirelessly to improve their presence, and by now, we are kinda aware of the drill.

Any e-commerce business, old or new, is integrating social media into its e-commerce, and Instagram being the top social media platform, is a must-include.

Enabling a more social way to shop for your customers can be a beneficial change for your business. Social commerce is estimated to grow $1.6 trillion in the next three years. This proves that the market has not only accepted its existence but also is making social commerce a primary way for businesses to sell. 

Current Scenario Of Instagram Social Commerce

The rise of social media has conveniently benefited the business industry. Just when the majority of people are vigorously shopping online, the onset of social commerce has grabbed the attention of the remaining potential consumers. 

If we go back to understand the literal explanation, social commerce is the integration of social media in your e-commerce business. It helps ease the shopping process by making it frictionless and simplified. Consumers can check out the products they like and move towards the purchasing process in a few simple steps.

How is Instagram Social Commerce the next big thing?

Being the top social media platform with over 1 billion active users and unique features & opportunities for content creation, Instagram is an excellent platform for both consumers and sellers. 

Brands are using Instagram to collaborate with influencers. This helps them to generate more user-generated content and reach a vast audience with a single post.

Brands are using this content further by attaching these posts to their e-commerce pages – a great way to get more audience and increase conversions.  

How Can You Include Instagram Social Commerce In Your E-Commerce? 

Now that you have an idea about Instagram Social Commerce and its standpoint in the current times, let’s discuss how you can include it in your e-commerce and benefit from it in the best way.

With social commerce, you can give your customers a pool of opportunities like exploring products, performing detailed research about the products and finding user-generated content of the products. 

To hand over this opportunity to consumers, Instagram social commerce comes to the rescue. 

There are many efficient ways to achieve this. Brands can rely on advanced e-commerce tools like Taggshop to integrate their Instagram account into their e-commerce platform. With the tool’s advanced features, you can collect content from Instagram, convert it into a feed and make it shoppable. 

An Instagram account attached to your eCommerce website can exponentially benefit any brand. Consumers can easily find your brand’s best-selling products and shift to the transaction process with much less time, without any distractions. 

Examples Of Instagram Social Commerce 

Understanding social commerce can be a little tricky, but we have these compelling Instagram Social Commerce examples for you to understand the functionality of Instagram social commerce in combination with brands and how they are using it.

So Broome

So Broome is a travel guide with a well-curated list of events, top-selling restaurants, exciting excursions, and recommendations for travelers visiting Broome – a town in Australia.

So Broome is an excellent example of how integrating Instagram into your e-commerce can have exceptional benefits for your business. 

With the help of a social commerce tool, So Broome was able to turn its visitor’s inspiration into bookings. They repurposed UGC shared on Instagram by people holidaying in Broome and made it shoppable.

Eureka Street Furniture 

Eureka Street Furniture is a renowned furniture brand based in Australia. It has been a market leader for over 35 years and has been providing its customers with the most unique and quality pieces. 

Eureka Street Furniture is another brilliant example of retrieving the most out of social media to benefit your e-commerce business. Being in the product industry, Eureka Street Furniture wanted to help their customers imagine having the furniture in their homes.

With the help of social commerce, they added a shoppable feed of UGC to their website and successfully achieved their goal. They were able to boost sales on the featured products and have a reduced bounce rate.  

Wrapping It Up

Social media and social commerce are the two emerging industries of the era, and to the brand’s benefit, these two industries have combined to provide the customers and brands incredible advantages. 

Social commerce has paved its way to the top in recent years, and Instagram is the top social networking site of the decade and is a great platform to integrate into your social media. 

In this blog, we have given you a complete overview of Instagram social commerce’s current scenario in the market, why it is the next big thing, and how to integrate it into your e-commerce pages to get the best results.