Keyword Research Mistakes That You Should Avoid in 2023

Keyword research is a fundamental activity of SEO that has a huge impact on your long-term success. You may forget basic rules, and you don’t achieve your goals. Your website is not listed in search results, which means it does not get more traffic or convert well.

Why is identifying keywords important for research? This article will highlight the five most common mistakes made in keyword selection and research.

These mistakes can be avoided and you will have better keywords which will improve your website’s rank.

Avoid keyword research that is not relevant

Your SEO strategy will be useless if you choose keywords that are not relevant to your target users. Avoid optimizing your website for keywords that potential customers and users don’t use.

People are more inclined to search for footwear-related keywords on search engines than they are for boots. This type of research can help you determine which keywords your customers are searching for in search engines and which ones to use.

Long tail keywords are best ignored

It is important to avoid using long-tail keywords in your SEO strategy. Many people ignore this rule and instead use generic keywords for their websites.

This strategy is not effective in achieving position because these keywords are too competitive and don’t benefit small shops. Take into account the unique characteristics of each product and select the best long-tail keywords for your keyword research.

Not analyzing competitors during keyword research

Often conducting competitive analysis is one of the most fundamental activities in SEO. This allows you to monitor the campaigns of your competitors and find out about their latest products to help you avoid being left behind.

You can do a thorough analysis of your competitors by using keyword research. This will allow you to find the ones that appear in Google search results.

There are many tools available (most of which require a subscription) to help you check the visibility and keywords of your competitors.

Search intent ignored

Simply put, search intent refers to the reason users type a keyword in the search box. A search engine’s objective is to answer users’ needs so they can find exactly what they are looking for.

Are they looking for information or just general guidance? Are they looking for information? Or are they trying to find a website? You can better understand your users if you interpret their search intent correctly when you do keyword research.

What are the different types of search intent?

  • Informational The user is looking to understand or learn something. You might want to know “what search intent is”, “how do I perform an SEO audit”, and so forth.
  • Navigation: The user searches for a company, brand, or website.
  • Transactional The user wishes to purchase something. 
  • Research for commercial purposes: The user has decided what product he wants and is now looking for more specific information. 

Distinguish between singular and plural

It is common to believe that Google ranks plural and singular keywords differently, depending upon the match type. Because singular and plural keywords are not competing for website traffic, you should consider them separately.

For clothing e-commerce, category pages should be listed in the search results as the plural. It is best to use singular keywords for product pages.

Focus on single keywords when promoting services. Google separates plural and singular keywords, so be aware of these when you do keyword research.

Contact Digital Specialist today for the best and most affordable keyword research services.

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